CEO of Abercrombie & Fitch, Mike Jeffries, made comments in an interview
"We hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don't market to anyone other than that."
"In every school there are the cool and popular kids, and then there are the not-so-cool kids," he says. "Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don't belong, and they can't belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don't alienate anybody, but you don't excite anybody, either."
"I really don't care what anyone other than our target customer thinks."
These comments are dead WRONG! Things like this should not be said is 2013 and discrimination should not be going on in 2013. The CEO of Abercrombie & Fitch is a very closed minded person for making these comments.
Jeffries said that A&F "market to cool and good-looking," but he refuses to sell woman clothing larger than a size large.
Does that mean cool and good-looking woman are only a size large and smaller?
Jeffries recently put out an apology letter apologising for his wording but I can't accept his apology because it wasn't just one wrong statement put out, it was an whole interview full of wrongful things (Other things he said)
Blogger, Jes Baker (Click there for her blog), wrote a letter to CEO Mike Jeffries, for he can consider her campaign Attractive & Fat. Which pairs unconventional models with conventional models in the advertisement industry.
She is creating a nice movement and I think it would be nice if he partner up with her if he really didn't mean what he said but this is not waiting on him to do so.
We are not what we wear, we are whats in our hears, our minds, and our souls!!! But since Mr. CEO think we are, I want to show him that clothing and a name brands does not make you any better than the next person.
I am joining The #FitchTheHomeless Campaign. Where I collect clothes from my closet, my friends closet, and my relatives closet to donate to the homeless. With the goal to get Abercrombie & Fitch The Worlds #1 Brand of Homeless Apparel.
So if you are in the Chicago area or surround Suburbs I am collecting Abercrombie & Fitch clothing for the homeless!
No comments:
Post a Comment